Marketing is an important part of running an effective company, and it has developed a lot over the past few years and will continue to do so with time. Marketing consists of publicity, advertising, merchandising, sales, distribution channels and far more. Present day companies have two ways of spending their funds designated for marketing, namely online marketing, and what is considered conventional marketing.
For many businesses it can be challenging to choose whether to follow a web marketing method for your business, or to go with the standard marketing plan. With the internet growing more and more every year there has never been a better time than now to get into internet marketing.
Online marketing, in addition to conventional marketing methods, both have their pros and cons, nevertheless a combination of both would be the ideal solution for any business. This isn’t something many businesses can do though given limited budgets they have so we are going to take a look at traditional marketing methods and compare them to the newer internet marketing methods.
Traditional (Standard) Marketing
Conventional marketing depends on direct selling, such as media (tv commercials, radio, etc) and print media, such as billboards, publication advertisements and leaflets. It likewise consists of using a huge quantity of printed material, like pamphlets or catalogues for promoting the product and services. This sort of advertising is also considered interruption based advertising.
Depending on your target audience you may have to use more traditional advertising methods to reach them. An example would be if your target market was people over the age of 65, as a majority of them are not accustomed to the ways of numerous platforms provided by the Internet. They would respond much better to non digital types of advertising probably.
It’s still a great way to get brand exposure and it can even make your online marketing efforts more successful because people will recognize your name and be more likely to act on whatever you are selling.
It’s pricey! Marketing on radio and TV is very expensive and frequently beyond the reach of many small companies. Even printing product brochures, flyers and business cards is fairly expensive.
Results cannot be tracked quickly: In the case of conventional marketing, quantitative analysis is really challenging. If you are running different campaigns at the same time it can be hard to know which campaign is effective as there is no direct feedback unless people tell you how they heard about you, which isn’t common unless you ask them.
Usually needs external assistance: You need to look for help from other experts for advertising on radio/TV or designing and printing the catalogues and mailers.
It’s based on interrupting people: Traditional advertising is based on interrupting activities that people enjoy like watching tv and listening to the radio. Because of this people don’t like the ads aren’t likely to pay attention and with the advent of DVR and podcasts it’s getting more difficult to be effective at advertising in this medium.
This marketing method utilizes the internet to get your business in front of prospective customers. Web marketing includes the planning and developing of a company website, and creating an online presence for the company site and brand with the assistance of SEO, email and social media platforms.
Results can be tracked and analyzed easily. You can know quickly what is working and what isn’t and make changes on the fly to get better results.
Able to use social media platforms to help get exposure for your business fairly organically as people will share and post things to their friends on platforms like Facebook and Twitter frequently. This is the new way that word of mouth advertising really works and it is still the best advertising method out there.
You can laser target your ideal customers because of all the information at your fingertips. You can target people based on income, interests, location, gender, sex and more.
It is extremely cost-effective. Any size of business can do some internet marketing to some degree and get great returns from it.
Creating and keeping your content updated frequently, which is a vital feature of this kind of marketing, requires a great deal of your time.
You might not see results for the first few weeks and even months and. You also need to test various types of advertising to see what works best.
Direct offering will barely work in Internet marketing.
If you are a small company just starting out, then internet based marketing is the best method for you to move forward. With all the information available online, it won’t be so hard to begin marketing your site on your own. For those who want a professional’s aid, you can find many internet marketing agencies that can help you. We always recommend Vibranium SEO around here to people that ask for a great internet marketer. They are a Springfield, MO Internet Marketing company that also specializes in Tulsa SEO and other cities around the nation.